How To Fizz A Fish Successfully

The beautiful bass you just took off a 35-foot rockpile is floating belly-up. Now what? You know the problem. Its distended gut tells you the swim bladder is expanded, which keeps the fish from diving to bottom. You also know the solution—fizzing. But frankly, jamming a hollow, 18-gauge needle into a fish's vitals isn't exactly in your comfort zone.

Watch this 7-minute video, produced by Texas Wildlife & Parks fisheries biologists, though, and the mystery will dissolve like lake mist under a rising sun. The term for this condition is: barotrauma, and it happens when bladder gas expands as a fish is reeled from deep water to the surface. Reversing the condition is easy, if you know the steps, and it's a skill every angler should master.

As a bonus, there's a section that'll take you back to your high school biology room's dissection table. But if you're squeamish, you can close your eyes for that part.

用玻璃打造的一天

你有想過20年後或50年後，你的未來生活會是怎樣? 除了電影導演想像車子在空中飛來飛去、人在雲端的世界外，最近網路出現一支影片，以一個家庭的一天，延續觸控的概念，讓未來人類的生活，在不同玻璃的觸碰間達到高科技機能。

這支5分33秒的廣告，想像20年或者50年後，人類一天的生活。從影片中你可以看見，剛睡醒的男主人，走到床邊的方型玻璃旁，用手指碰觸2下，城市的交通、氣候訊息即顯示出來；而女主人在洗手間、一邊準備刷牙盥洗、一邊利用洗手鏡安排當天的工作行程。

連逛街買衣服，也可以在百貨公司看似穿衣鏡的玻璃旁，利用玻璃的觸控功能，輕鬆點選自己想看、想買的衣服；等公車不清楚公車路線，公車亭內的大面玻璃，隨時可以點選所需的公車資訊。

原來這支廣告是由專門製造玻璃的康寧公司所製作的，就他們的角度，想像未來人類生活的樣貌，一切的便利、科技，都可在不同材質的玻璃間被實現。

不少看完廣告的網友說，超像未來生活；有的網友說 "原來玻璃這麼重要" ，但也有網友說，想必"未來人" 的手指都相當乾淨，要不然在玻璃上留下指紋會很難清理；有的網友更說，什麼事都需要手碰來碰去，手指應該很容易痠吧。

The Media Merchants: Starbucks Interactive Storefront

Starbucks Interactive Storefront

TMM teams up with Starbucks to bring a new and exciting interactive experience.

Located in the storefront of a Vancouver and Toronto Starbucks, the user guides a creature of their choosing (hummingbird, dragonfly or butterfly) on an adventure to find all the ingredients unique to each of the three Tazo teas being currently promoted by Starbucks.


Starbucks Interactive Storefront from The Media Merchants on Vimeo.

If you're in Toronto, stop by 4 King St. W.

If you're in Vancouver, head over to 2510 Granville St.

Come and have some fun!

Accompanying this launch, TMM was in the streets with our Night Projection team showcasing Tazo's selection of teas and encouraging to take part in the tea latte promotion.